CROSS-POLLINATION™ CAMPAIGNS
Referral marketing your referral sources will actually remember.
Most practice marketing is a flyer. A nice one, maybe. It goes in a pile.
A campaign is different. The pediatrician gets a referral sheet she can fill out in forty seconds. The school counselor gets a coordination form that answers her three questions before she asks them. The parent gets a one-page explainer for the thing they were embarrassed to ask about. Each one gets exactly what they need to send you the right patient, and it arrives in a box with something inside that makes the whole front office stop and look.
That’s what makes a practice memorable. Not the logo. The usefulness.
What a campaign is
One practice. One referral goal. Up to three audiences. Each audience gets a kit: a flyer written in their language, one tool they’ll use, and a box with a Rooted Apothic item and a note. Then a follow-up sequence, because the box opens the door and the follow-up walks through it.
How It Works
- Kickoff (90 minutes). Your referral goals, your current referral map, who’s worth campaigning to and how many.
- Campaign Strategy. A written plan: the audiences, the message for each, the collateral list, the box spec, a six-week delivery and follow-up calendar, and the scripts for the follow-up call or email. One round of revisions.
- Design. Every flyer, tool, and infographic. Two rounds of revisions, by Loom, like the website builds.
- Production. I coordinate print and kit assembly. You supply the recipient list.
- Launch call (30 minutes). I hand the calendar to whoever on your team is doing delivery and follow-up. Their job is the conversation; my scripts do the talking.
- Thirty days later. A check-in to see what moved and what to do next.
TWO SIZES
Single Channel • $1,800
One audience. One flyer + one tool. Strategy plan, follow-up scripts, box spec, launch call, 30-day check-in.
Full Campaign • $3,500
Up to three audiences. Three flyers + three tools, plus one shared infographic. Strategy plan, follow-up scripts, box spec, launch call, 30-day check-in. Additional audiences $600 each.
The Kits
Priced per box, minimum of ten. Reorder anytime without paying the design fee again.
Standard Kit
$29
great for starting out
- Your printed collateral
- a handwritten note card
- packaging
- $25-worth of Rooted Apothic goodies inside (a grounding balm, a tea, a scent roller; chosen for the intended recipient(s)).
Premium Kit
$49
best for higher impact networking and giving thanks to your established VIP referral sources
The Premium Kit includes everything from the Standard Kit, but this time we'll include $50-worth of Rooted Apothic goodies.
You get to decide if you want more items or larger sizes of goodies from the Standard Kit.
See the FAQs below for more info about Rooted Apothic!
Who is this for?
- Practices launching a service line (testing, groups, a new specialty) that depends on outside referrals
- Group practices whose referral relationships live in one clinician’s head
- Anyone who has sent a flyer and heard nothing back
